Acceptable Use Policy (AUP)

1. Scope & Responsibility

1.1 Applicability

This AUP applies to all components of the Services, including:

• CRM, automations, workflows, pipelines, landing pages, websites, and forms;
• Email, SMS/MMS, voice, voicemail drops, chat, and messaging tools;
• AI agents, automations, prompts, and content-generation features;
• APIs, webhooks, integrations, and any infrastructure we provide or manage.

1.2 Responsibility for End Users

You are fully responsible for all activity under your account and for ensuring End Users comply with this AUP.

1.3 No Circumvention

You may not attempt to bypass, disable, or defeat any compliance, rate-limit, or security control implemented to protect the platform or its users.

2. Lawful Use Only

2.1 Compliance

You must use the Services in full compliance with all applicable laws, including but not limited to:

• CAN-SPAM, CASL, GDPR, CCPA/CPRA, and other privacy laws;
• TCPA, TSR, CTIA guidelines, carrier rules, and A2P 10DLC requirements;
• Consumer marketing, advertising, and truth-in-advertising laws;
• Export controls, sanctions regulations, and local jurisdictional laws.

2.2 Global Responsibility

You are responsible for compliance in all jurisdictions where:

• You operate;
• Your End Users operate;
• Your communications are received.

We do not provide legal advice or represent that your use of the Services makes you compliant.

3. Prohibited Content

You may not use the Services to create, store, transmit, promote, or process content that is:

3.1 Illegal or Harmful

• Unlawful under federal, state, or local laws;
• Facilitating criminal activity;
• Involving controlled substances, weapons, or regulated services without proper authorization.

3.2 Abusive or Hateful

• Harassing, threatening, defamatory, or intended to intimidate;
• Targeting protected groups with hate, violence, or discrimination.

3.3 Sexual or Adult

• Any sexual content involving minors;
• Non-consensual adult content;
• Any adult content prohibited by carriers, regulators, or laws applicable to your jurisdiction.

3.4 Infringing or Unauthorized

• Violating any intellectual property, publicity, or privacy rights;
• Using trademarks, images, or content without permission.

3.5 Fraudulent or Deceptive

• False, misleading, or deceptive marketing or claims;
• Phishing, scams, financial fraud, pyramid or ponzi schemes;
• Misrepresentation of identity or sender information.

3.6 Malicious or Harmful

• Malware, ransomware, spyware, viruses, or harmful code;
• Attempts to compromise systems, data, or infrastructure.

4. Prohibited Activities

4.1 Unsolicited Communications & Spam

You may not:

• Send messages to recipients who have not provided valid consent;
• Use purchased, scraped, rented, or third-party lists without lawful consent;
• Ignore or delay honoring opt-out requests;
• Engage in snowshoeing, number rotation to evade filtering, or abusive sending practices.

4.2 Violations of Email, SMS, Carrier, and Voice Rules

You may not:

• Send messages without required disclosures or opt-out instructions;
• Fail to maintain compliant “Do Not Contact” lists;
• Use content disallowed by carriers (e.g., SHAFT restrictions where applicable).

4.3 Misuse of AI

You may not use AI tools provided through the Services to:

• Generate illegal, deceptive, defamatory, harassing, or prohibited content;
• Create deepfakes or impersonations intended to mislead, harm, or defraud;
• Produce regulated professional advice (legal, medical, financial, etc.) without proper disclosures.

4.4 Security Violations

You may not:

• Attempt unauthorized access to any account, system, or data;
• Perform penetration testing, scanning, or probing without written permission;
• Engage in DoS/DDoS or disrupt system availability or performance.

4.5 Platform Abuse

You may not:

• Cause excessive API usage or automation loops that degrade platform performance;
• Use the Services as a generic storage or hosting service unrelated to CRM or marketing operations;
• Resell or sublicense access in violation of your Agreement with us.

4.6 Reverse Engineering

You may not reverse engineer, decompile, disassemble, or attempt to derive source code unless permitted by law.

5. Customer Obligations

5.1 Account Security

You must:

• Safeguard logins, passwords, and API keys;
• Enable MFA where supported;
• Promptly report any suspected unauthorized access.

5.2 Sender Identification & Consent Records

You must:

• Clearly identify the sender where required;
• Maintain verifiable consent records;
• Track and honor opt-outs appropriately.

5.3 Content & Data Ownership

You are solely responsible for all content and data submitted by you or your End Users.

5.4 Third-Party Integrations

You must comply with all terms and policies of third-party tools you integrate with the Services.

6. High-Risk & Regulated Use Cases

6.1 Prohibited High-Risk Uses

You may not use the Services in any environment where failure of the Services could result in death, injury, or catastrophic harm.

6.2 Regulated Verticals

If you operate in a regulated industry (e.g., healthcare, finance, legal, cannabis), you are responsible for complying with all regulations governing your content and communications.

7. Monitoring, Enforcement & Remedies

7.1 Monitoring Rights

We may (but are not obligated to) monitor usage, message metadata, and campaign patterns to detect abuse, high complaint rates, or violations.

7.2 Enforcement Actions

We may take any action we deem necessary if you violate this AUP, including:

• Issuing warnings or requiring corrective actions;
• Throttling, filtering, or blocking traffic or campaigns;
• Suspending or terminating access to specific features or the entire account;
• Notifying carriers, partners, law enforcement, or affected third parties.

7.3 No Refunds

Suspensions or terminations due to AUP violations do not entitle you to refunds or credits.

7.4 Indemnification

You agree to indemnify and hold harmless The Buzz CRM and its affiliates from any claims, fines, penalties, losses, or liabilities arising out of your or your End Users’ violations of this AUP.

8. Reporting Violations

To report suspected violations of this AUP:

Email: info@thebuzzcrm.com

You must provide all reasonably requested information to assist in our investigation.

9. Changes to this AUP

We may update this AUP at any time. Updates are effective upon posting or upon notice through the Services or email. Continued use of the Services constitutes acceptance of the updated AUP.

10. Governing Law & Jurisdiction

This AUP and any disputes arising from it are governed by the laws of the State of Florida, with exclusive jurisdiction in Broward County, Florida.

11. Relationship to Other Terms

If there is a conflict between this AUP and the Agreement, the Agreement controls unless this AUP imposes more specific restrictions—in that case, this AUP governs.