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💪FITNESS & WELLNESS
85% member retention
A boutique fitness studio kept classes full and members engaged year-round
Company: Elite Performance Studio
Location: Denver, CO
The Challenge
Elite Performance Studio, a premium boutique fitness studio, was struggling with member retention and engagement. Their 12-month retention rate was only 58%, class attendance was inconsistent, and they had no systematic way to re-engage inactive members. The studio was constantly in acquisition mode, spending heavily on marketing to replace churning members.
Key Pain Points
- •58% annual member retention rate
- •Inconsistent class attendance patterns
- •No re-engagement system for inactive members
- •High customer acquisition costs
- •Manual class reminder process
- •Difficulty tracking member progress and milestones
The Solution
Elite Performance implemented The Buzz CRM with member engagement automation, attendance tracking, and personalized communication workflows. They created automated sequences for new member onboarding, milestone celebrations, and re-engagement campaigns for at-risk members.
Automated new member onboarding sequences
Class reminder and booking confirmations
Attendance tracking and engagement scoring
At-risk member identification and re-engagement
Milestone celebration automation (workouts, anniversaries)
Personalized workout recommendations
Referral program automation
The Results
85%
Member Retention
Up from 58% annually
92% average
Class Attendance
Up from 74%
67%
Re-engagement Rate
Of at-risk members saved
4x increase
Referrals
Through automated program
52% reduction
Acquisition Cost
Due to higher retention
118%
Revenue Growth
Year-over-year
IMPLEMENTATION TIMELINE
Implementation: 2 weeks • Full adoption: 5 weeks • ROI achieved: 4 months
"
The Buzz CRM completely changed our business model. We went from constantly chasing new members to building a loyal community that stays and refers. The automated engagement and re-activation campaigns are like having a full-time retention specialist. Our studio has never been healthier.
Marcus Thompson
Owner, Elite Performance Studio